Video reaction to 15 year city plan

NEW: View the video of the launch of Liverpool’s Strategic Investment Framework and what the audience thought of it:

Huge development plans for the city of Liverpool have been revealed at the launch of the City Centre Strategic Investment Framework (SIF).

Developed by Liverpool Vision, in conjunction with a team of regeneration experts led by Drivers Jonas Deloitte, the SIF outlines exciting developments and improvements to key business and residential districts in the city centre. The plans follow in the footsteps of the successful City Centre Strategic Regeneration Framework (SRF), launched in 2001 and are a result of a major consultation exercise with Liverpool’s business community and residents.

The SRF 2001 envisaged scores of projects including Liverpool ONE, The Arena and Convention Centre Liverpool (ACCL), the cruise liner facility, the City Centre Movement Strategy and Lime Street Gateway, as well as suggesting that Liverpool bid to be European Capital of Culture in 2008.

Max Steinberg, chief executive of Liverpool Vision, the city’s economic development agency, said: “The SIF is designed to create a new trajectory for the city through which Liverpool will become a world renowned international trading and cultural location. We have bold plans that play to our strengths and through their careful exploitation we will be an international force to be reckoned with.

“The SIF recommends how physical projects can provide a platform to boost the city, but combined with strategic objectives and a focus on neighbourhoods it aims to ensure that economic and social benefits, job creation and growth can be realised.”

The waterfront regeneration will continue, building on the transformation that started with the creation of ACCL, which is continuing with the construction of a £40m Exhibition Centre extension. The continuous investment to the waterfront area will see a further increase in visitor numbers and spending. Improvement plans include the provision of better access along the dockside through the north-south axis, along with projects to utilise fully the water space, seeing the creation of dedicated sports and leisure areas.

Liverpool ONE has been a major catalyst for retail development and the city will continue to grow, offering an unparalleled shopping experience. The area between Liverpool One and Lime Street is a key focus area and plans will better connect these parts of the city centre and create an improved high quality retail offer. This is designed to complement the investment made in recent years in Liverpool ONE and Church Street.

The Knowledge Quarter is home to an unrivalled concentration of higher education, scientific and medical expertise that generates more than £1bn for Liverpool each year. It has been designated as a Mayoral Development Zone to exploit its economic potential and in the coming years will welcome the universities’ development programmes, expansion of the Liverpool Science Park and a new teaching hospital as part of a 2m sq ft Biocampus.

Proposals for green development recommend that transport links are improved sustainably, with a circular bus route provided to link the Knowledge Quarter with the city centre and Commercial District.

Since the launch of the SRF in 2001, plans to expand the Commercial District around Old Hall Street have largely been realised. The SIF aims to provide additional Grade A office space allowing the city to compete internationally in the provision of high quality commercial space. Over the next decade, the Commercial District will expand into Pall Mall and into Princes Dock.

Hope Street will see a continuation of cultural development, anchored by the city’s two cathedrals, while plans for St George’s Quarter propose an extension of the Plateau, a reworking of St John’s Gardens and a complete reworking of Lime Street /Roe Street bus movement to create a pedestrian priority space.

Residential areas have been highlighted in the ‘Distinctive Neighbourhoods’ section of the SIF where plans to develop contemporary accommodation and vibrant communities have been highlighted. Areas such as Baltic Triangle, Ropewalks and Islington will offer more for young professionals. There are also plans within the SIF for the Canning Georgian Quarter to provide luxury family accommodation, with apartments converted back to single dwellings and their former glory.

The city’s infrastructure has also been earmarked for an overhaul with a focus on improving utilities, transport and the delivery of telecommunication and digital services in the city, alongside improved connections for pedestrians and cyclists between the city centre neighbourhoods.

Bus stations and routes will be made more efficient, with a particular focus on upgrading the efficiency of Queen Square Bus Station. Central and Moorfields train stations could also be developed to cope better with increasing passenger numbers.

Liverpool’s underground travel facilities are also to be assessed further, with proposals for an expansion of this network towards Liverpool Waters and a new station at St James Street, south of Chinatown.

While these major transformational projects focus on investment in specific areas of the city, the SIF also includes directives on Strategic Initiatives focused on festivals, cultural events and programmes of activity to bring the city together.

One particular initiative that demonstrates the scale of Liverpool’s ambition is the International Festival of Business, being held in Liverpool on behalf of the UK in 2014. It is envisaged that this key event will boost the city’s business and trading reputation around the world, just as European Capital of Culture 2008 did for Liverpool’s image and visitor economy.

The planned ‘Lighting-Up’ of Liverpool will see some of the most beautiful buildings and areas illuminated permanently with others included in separate festivals to showcase stunning architecture. Existing events such as Liverpool Sound City, The Arabic Arts Festival and Liverpool Pride will be supported fully to enhance to city’s positive image.

Marketing the city is given prominence in the SIF and the establishment of Marketing Liverpool aims to ensure that news about the city’s resurgence will reach audiences nationally and internationally, to attract further inward investment and foster loyalty from businesses, visitors and residents.

Simon Bedford, partner at Drivers Jonas Deloitte, said: “Liverpool has witnessed a remarkable transformation since the launch of the SRF, illustrated by the award-winning Liverpool ONE, the growth of the Commercial District and the establishment of the Knowledge Quarter.

“The city has accomplished much, but the ambition to go further remains high, and the SIF is the blueprint for the next 15 years of development.”

Joe Anderson, Mayor of Liverpool, said: “Exciting times beckon for Liverpool. The last framework of this kind delivered a high class waterfront, a transformed business district and one of the best cultural and retail offers in the UK.

“We are determined to build on the opportunities these developments have produced and this new framework will further generate important catalysts for the city’s continued economic growth. It is a foundation for progress and will advance Liverpool towards its goal of become one of the world’s greatest cities.”

Text of Mayor Joe Anderson’s speech at the launch:

 Last week I attended the City’s Knowledge Summit and I was reminded of the quote: “Make no little plans”

Looking back I recall it was a quote that was used to describe the regeneration of Liverpool City Centre over the last decade. Very apt – because we did just that.

Those big plans we made ensured the city centre’s proposed transformation became a reality, which is now nothing short of extraordinary.

But this is not the end of the story. We are now onto our next phase, which as you will see from the document, is just as ambitious.

The Framework presented by Liverpool Vision is clearly a reflection of the scale of our shared aims and mirrors my own ambition for our great city.

I commissioned Liverpool Vision to undertake this task of mapping out the next phase of development, both physical and economic.

And – this is rapidly becoming my catchphrase – I believe the city’s best days lie ahead and it’s a phrase that clearly has resonance in this room.

I know Max and his team could not have done this without your input.

 Your ideas and your views have been taken on board in the creation of the SIF.

So let me thank you now. This is your plan, because this is your city. And I will do all I can to make sure it’s realised.

Despite the tough economic conditions, I believe that we are in a good position to build on the foundations of the previous decade and the work has already started.

The way in which major strategic investment programmes are being delivered may be changing – but we are already leading the field.

Innovation and adaptability is clearly in our blood.

We were the first city to negotiate a City Deal with government because we recognised straight away the benefits it could bring to Liverpool.

I believe that an elected Mayor provides us with the strong voice needed to direct the strategy and resources for the transformation of our complex city environment.

It also gives us access to the highest levels of government support.

I have established a Mayoral Development Corporation. The only one in the country outside London – which provides the strong and responsive leadership needed to deliver change.

And of course we already have enviable public/private partnerships and co-operation which is set to become even stronger in the coming years.

We are also in the process of bringing together a wide range of funding streams and assets and matching these with private sector funding to create a ‘single pot’.

This will provide the Mayoral Development Corporation with the ability to respond quickly to take advantage of economic opportunities.

My vision is to make Liverpool a Distinctive Global City and the preferred location for investment and job creation as well as students and tourists.

My Mayoral Development Corporation is designed to speed us on our way – bringing together key private sector organisations and public agencies to help ensure the ongoing transformation of the City.

And key to this, and which I know the SIF takes into account, are the new Enterprise Zone and the Mayoral Development Zones.

The City Enterprise Zone covers significant parts of the city centre, including the Commercial District and our iconic waterfront, which will help us expand and improve the offer to investors.

The Mayoral Development Zone takes in the city’s vitally important Knowledge Quarter.

In the coming years, we will have the biggest and newest developments in the city in this area, including:
• The £451m teaching hospital and
• a Biocampus which will help make Liverpool one of the leading international centres for life sciences.

As Max has stated, new phases of work have already started and I will be looking to Liverpool Vision through the delivery of this Strategic Investment Framework to deliver against my plans for the Enterprise Zone and Mayoral Development Zones.

My own Mayoral Development Plan which outlines my ambition for Liverpool and how we can create more jobs, businesses and homes will be out for consultation shortly.

And I would like your views on it in the same way you have fed into the SIF.

In recent years, we have become well known for the way in which we all work together – Capital of Culture, World Expo, GEC, Sea Odyssey, to name just the headline grabbers.

We’ve got a ‘can do’ reputation, a reputation for delivery, that stretches all the way to Whitehall and beyond.

We live and work in a great city. And we can make it greater.

I want our city to provide something for everybody, but it will only happen when it is created by everybody.

I want to thank you all for being part of it.