A hard day’s fight against litter

More than 120 McDonald’s crew from restaurants across Merseyside and as far away as Abergele joined forces with Liverpool City Council to tackle litter in five areas of Liverpool on a themed route in honour of Beatles Day.

The  tidy team embarked on the litter picking challenge to clean landmarks across the city Speke litter pickincluding John Lennon Drive in Kensington, the George Harrison Garden in Speke, Penny Lane, Strawberry Fields in Woolton, and locations around the City Centre.

On 10 July, also known as Beatles Day, the McDonald’s litter group who were also joined by councillors, police, residents and housing associations who volunteered to tidy the areas. Donning high visibility jackets and armed with litter pickers the team collected  bags of litter and looked to encourage the community to take responsibility for keeping their neighbourhood litter-free and to take pride in their local environment.

Tony Higdon, McDonald’s Operations Manager in the region, said: “It was inspiring to see members of the community join forces to take action on litter that damages our environment. Unfortunately there are still a significant proportion of people who think it’s acceptable to drop litter – it’s everyone’s responsibility and through these events we wanted to generate awareness of the issue, educate those people on how to dispose of rubbish properly and encourage them to be more responsible.”

The Mayor of Liverpool, Joe Anderson, said: “I applaud any effort to help make Liverpool litter-free. It is very pleasing to see businesses joining with local communities to help keep our city clean and tidy. We want to make Liverpool sparkle and actions as this can make a real difference.”

Phil Barton, Chief Executive of Keep Britain Tidy said: “It’s so important for local businesses and the community to work together to not only clear-up unsightly litter in the area, but also to raise awareness and promote the anti-littering message. The events that McDonald’s has been undertaking are a great example of what can be achieved when people work together to take pride in their local area and it’s great to see that this event is one of hundreds that will be taking place this year across the UK.”



Liverpool Waterfront