Give up loving pop
Give up loving pop

A Quick Swig highlights health harms of sugary drinks

Health activists from the Give Up Loving Pop campaign have released a new film – ‘A Quick Swig’ – which highlights the health harms associated with the consumption of sugary drinks.

It aims to get the public to think again before they are tempted to indulge in ‘liquid sugar’. Designed to mimic the marketing efforts of the big sugary drinks manufacturers, ‘A Quick Swig’ shows how overconsumption of sugary drinks can lead to nasty surprises for your health including obesity, type 2 diabetes and tooth decay.

Robin Ireland, Director of the Give Up Loving Pop campaign, comments: “Coca-Cola and others really go out of their way during the festive season to push their products on the public. But our new animation A Quick Swig hopes to counter this marketing and to show the sugary drinks companies for what they are- A Bad Santa; promoting products that can lead to long term health conditions- which are not exactly the sort of presents that you want to receive at Christmas.

“With one in three children leaving primary school classed as overweight or obese, we’re working hard at Give Up Loving Pop to get the message out to the public that A Quick Swig of a sugary drink is not necessary this Christmas!”


Give Up Loving Pop is England’s first campaign highlighting the health harms associated with the consumption of sugary drinks. Launched in early 2015 the Give Up Loving Pop campaign is run by the Health Equalities Group; a Liverpool-based social enterprise whose mission is to improve the health of the public through informative health information campaigns. You can find out more about the Give Up Loving Pop campaign at

Liverpool Waterfront