Liverpool is asking for people to show their support for the services as the city prepares to become the national focus for the national Armed Forces Day celebrations.
Friday 5 May will mark 50 days until Liverpool stages the annual national event, and as part of the countdown the team behind the organisations want everyone to say a special ‘thank you’ to those ordinary people who do extraordinary jobs in the armed forces.
All you need to do is take your own ‘Salute Our Forces’ selfie which could be used in the online and billboard marketing campaign in the run up to the event which takes place on Saturday 24 June. Groups or individual pictures are welcome – just strike a salute pose and send the image in.
Liverpool City Council’s Cabinet Member for events, Councillor Wendy Simon, said: “This event is all about thanking those ordinary men and woman who dedicate their lives to serving our country.
“We want to build anticipation ahead of June’s fantastic event and get people involved as much as possible, so the salute selfie is a great way to raise profile for the event and thank the armed forces at the same time.
“It’s incredibly exciting that we are already at the 50 day countdown mark, and I look forward to 24 June when Liverpool shows once again why it has such an outstanding reputation for staging large-scale outdoor events.”
The Armed Forces Day celebrations will begin at 11am on 24 June as around 1,000 serving personnel, veterans, cadets and marching bands take part in a parade, stepping off from St George’s Hall, travelling through the city centre and culminating at Princes Parade where a salute will be given by a number of special guests and dignitaries.
Activities will take place across the waterfront until 5pm and will take place in zones dedicated to all three military services. In these zones military assets will be showcased ranging from static aircraft, diving tank, survival equipment display, bomb disposal robot, RAF technology zone, tanks and armoured vehicles, right through to field operating theatre including a battle field ambulance, field catering demonstrations, field gun run, marching military bands, street theatre and family zones. (All assets are subject to operational requirements).
A Display Arena will be located next to Liverpool Cruise Liner passenger lounge which will give visitors the chance to see a number of capability demonstrations, ranging from Royal Marines unarmed combat display and military marching bands right through to an Army bridge building demo and a field gun-race between a team from RAF Cosford and the aircraft carrier HMS Prince of Wales (the city’s affiliated ship). You can also watch the tri-services battle it out in a number of dragon boat races at Princes Dock.
Weather permitting, a number of flypasts will take place throughout the day involving aircrafts such as the Red Arrows
The full programme will be announced next month.
Making the event possible as headline sponsor, is the world famous Merseyside Shipbuilder and Engineering Services provider Cammell Laird. Its Chief Executive John Syvret CBE said: “Cammell Laird is immensely proud to be the principle sponsor of National Armed Forces Day this year on Merseyside.
“The armed forces is part of our heritage and we are proud to support all armed services and the lionhearted men and women both past and present who have dedicated and continue to dedicate themselves to keeping our nation safe, many of whom have made the ultimate sacrifice.
Cammell Laird has built some of the Navy’s finest ships which have served our country and Navy well in peacetime and in conflict. We continue to build on our remarkable history and are proud to be supporting the build of Astute Class Submarine on behalf of Bae Systems. We have also manufactured a substantial part of Her Majesty’s QEC Class Aircraft Carriers on behalf of the Aircraft Carrier Alliance, and today we support on a global basis the Royal Fleet Auxiliary (RFA) with its flotilla of vessels which sustain our Naval Defence around the world.
“Cammell Laird has been at the heart of the Merseyside community for over a century, its skills, knowledge and passion have been handed down through generations from parents to sons and daughters. We know the importance of providing the best of quality to the servicemen and women who depend on the assets we manufacture and support. Our commitment to the Royal Navy and Armed Forces remains total, and I am certain our great city and the people of Merseyside will attend in their thousands and make National Armed Forces day a very memorable occasion.”
Also supporting the event is the Royal British Legion and Peel Ports.
Liverpool was officially announced as the official host of national Armed Forces Day by the Ministry of Defence in July 2016 following a bidding process.
A major part of the Armed Forces Day celebrations is the parade. Any veterans wishing to be represented in the parade are requested to register beforehand. Veterans are required to complete the ‘Parade Application Form’. Please contact the Events Team at firstname.lastname@example.org and you will be supplied with the form. Further details regarding the route, arrival times etc will be sent to you on completion of the form. Please note, there is a limit to the number of veterans who will be able to join the parade.
It will take place at the same time as the Mersey River Festival, and although both events will remain distinct, links will be made between the two so they complement each other. Many of Saturday’s activities will remain for Sunday 25 June.
Terms and Conditions for submitting a photo:
When you submit your photograph, please make sure that you have permission to upload your photograph
All images that are submitted must be publicly acceptable and in line with the law
You do not have to be a professional photographer to submit an image – just make sure that it is clear and we can see you
It is the responsibility of the person completing the online form to ensure that all necessary permissions are obtained from the subject / owner of the photograph. By submitting a photograph you are confirming that you have been granted full permission to use this image, that you are the copyright holder and that you will be responsible for any claims by any third party
By submitting your photograph you accept that Liverpool City Council and Culture Liverpool may use your photograph as part of the Armed Forces Day promotional activity
By submitting your photograph, you hereby authorise Liverpool City Council and Culture Liverpool sole and exclusive rights to use, publish, copy, print, copyright or electronically transfer any or all photographs, video, or audio clips taken of me for any lawful purpose, including but not limited to: public projection, publicity, illustration, advertising, marketing, copyrighting and Web content
By submitting your photograph you hereby irrevocably authorise Liverpool City Council and Culture Liverpool to edit, alter, copy, exhibit, publish or distribute this media for Armed Forces Day activities, events, and functions or for any other lawful purpose
In addition, you waive the right to inspect or approve the finished product, including written or electronic copy, wherein your likeness appears
Additionally, you waive any right to royalties or other compensation arising or related to the use of any of these photographs, video, or audio clips