Boardman boosts business biking

Chris Boardman with business leaders

Olympic Champion Chris Boardman MBE is calling on thousands of Liverpool commuters to get on their bikes.

The cycling legend met with business leaders this week to secure their support in getting the city’s workers on-board with the Liverpool City Cycle Hire Scheme. It aims to offer city workers a cheaper, healthier and more environmentally friendly way of getting to work.

The meeting, at Liverpool Innovation Park, L7, also saw discussions over setting up a cycle hire station at the site. It is part of Chris’ role as Champion for the scheme, which launches later this year and is set to be the biggest of its kind in the UK, outside London.

A survey was also launched by City Central BID and Liverpool Commercial District BID on behalf of Liverpool City Council, to gauge the views of businesses and members of the public on the scheme. It is available to view at http://tinyurl.com/LpoolBikeHire

Chris said: “There has been a 20 per cent year on year increase in the number of journeys made by bicycle in Liverpool over the last 3 years, so we know the time is right for a cycle hire scheme for the city. But it’s vital we get businesses on-board because they will be key to the success of the scheme.

“It’s about changing commuters’ mindsets, getting them to think about swapping the car for the bike and showing them that cycling is a cheap, healthy and environmentally friendly way of getting around.

“It was great to meet with employers to share my excitement about the scheme and get them involved. I’m confident that they will welcome the plans and the benefits they could bring to businesses in the city.”

Liverpool City Council’s Cabinet Member for Transport, Councillor Tim Moore, said: “Chris has been doing some fantastic work as Champion for our cycle hire scheme, and has already connected with our universities, tourism managers and schools.

“It’s great news that he is now working with the business community. If we want to make the scheme a success and build sustainable transport into everyday city life, we need the city’s commuters on-board, and Chris will play an important part in helping us achieve that.”

Lisa Byrne, Managing Director at local firm, Wavertree Electrical Supplies, who are backing the scheme, said: “Business Leaders welcome Liverpool’s Cycle Hire Scheme, as a workforce that regularly cycles to work will be fitter and healthier, both physically and mentally. Research shows cyclists take 15% fewer days off work through illness, increasing productivity and lowering business costs, alongside the positive environmental impact of lowering car use.”