Child dressed as ladybird

Breastfeeding ambassadors graduate

A group of breast feeding ambassadors who will spread the word about the benefits of mother’s milk graduate in Liverpool tomorrow (Wednesday 28 January).

The 28 new Liverpool Bambi’s (Babies and Mums Breastfeeding Information Service) are joining a 1,700 strong group of mums in the city who provide information, encouragement and training to other mothers of new borns.

Figures show that Liverpool is making improvements in the number of breastfed children –up in 2013/14 from 50.9 percent to 53.2 percent at birth, while at six weeks old it has risen from 29.1 percent to 31.2 percent.

However this still lags significantly behind the national average, which is around 74 percent after birth and 46 percent after six weeks.

The majority of the mums who are graduating received support themselves from the Bambi’s scheme and now want to pass on their knowledge to others.

Councillor Jane Corbett, Cabinet member for children’s services, said: “Congratulations to all our new ambassadors and massive thanks for taking on this really important role.

“The Bambi’s scheme is helping us make improvements in the number of young children who are being breast fed.

“It is great news that we are adding to the number of mums willing to pass on their own experiences to support others in the same situation.”

Dr Sandra Davies, Liverpool’s Director of Public Health said: “Breast milk really does give babies the best start, as it is all that’s needed for the first six months of life.

“It protects babies from infections and diseases and has many benefits for both children and mothers.”

The graduation ceremony will be held at the children’s play centre Kidz Fantasy Land on Edge Lane.

A Breastfeeding Welcome scheme, with a list of more than 150 places that will accommodate and welcome families, is available at


Liverpool Waterfront