City welcomes delegates with privilege card

Echo Arena colourful exterior shot

ACC Liverpool has once again joined forces with Liverpool hotels, restaurants, shops and attractions to encourage delegates to explore the city and return in the future.

The venue has updated its Delegate Card, which is available to all visitors attending conferences at the waterfront venue, home to BT Convention Centre, Echo Arena and, from 2015, Exhibition Centre Liverpool.

Since opening in 2008, ACC Liverpool has generated £860m in economic impact, bringing in 4.3 million customers to 1,300 events.

The Delegate Card was created to encourage delegates to explore as much of the city as possible with a series of offers, discounts and privileges. It also provides an incentive for visitors to return with their friends and families.

This year a record number of 37 partners are taking part in the initiative including Malmaison Liverpool and the Hilton Liverpool; beauty partners such as Urban Calm and Toni and Guy and a host of restaurants from Fazenda to Lunya.

For the first time, the card features an Experience the Beatles section which includes offers from The Beatles Story, Cavern Club and Magical Mystery Tour bus. Liverpool One, City Central BID and Albert Dock are official partners.

Vicky Jaycock, commercial development manager of ACC Liverpool, said: “Our objective is to bring quality events to the city, attract as many visitors as possible and in turn continue to generate economic benefit to local businesses and the region.

“The Delegate Card provides an opportunity for guests to make the most of their time here in Liverpool and, as it’s valid for 12 months, we hope they will return and spread the word, thereby increasing visitor spend.”

Rachael Clarke, events and marketing manager at restaurant Chaophraya, said: “We’ve presented special offers through the card for several years now as we recognise the value that ACC Liverpool visitors bring to Chaophraya.  We notice a significant increase in bookings when large conferences take place.”