An area covering some of Liverpool’s main shopping corridors is bidding to achieve an internationally recognised status in customer service.
The 1578 area, which covers Lodge Lane , Earle Road, Lawrence Road and Smithdown Road, is aiming to become a World Host Destination.
The World Host Destination programme was developed in Canada and areas which achieve the status are recognised as proving excellent standards of customer service.
A number of businesses have to have front-line staff trained in customer service to qualify for the accolade.
“The 1578 area has some of the city’s main shopping venues and is one which is on the up and up, ” said Councillor Nick Small, Liverpool City Council Cabinet member for skills, enterprise and employment, “but we want to build on the improvements which are taking place.
“We want to make the 1578 area a first-class shopping and eating destination.
“And by becoming the first world host destination in the city it will attract more visitors to the shops and restaurants. It will build pride in the community as well as local businesses and help us to promote the area.
“There are very practical advantages for businesses. Receiving a warm welcome and great customer service will encourage customers to return and so help firms to grow.”
Training courses with accredited trainers are being held in conjunction with Academy One, Liverpool One’s training arm.