ITV to broadcast Tour of Britain

The opening Liverpool stage of the Friends Life Tour of Britain will be televised live on ITV for the first time this September.

Three hours of action from the opening stage of the 2014 race in Liverpool will be shown live on ITV on Sunday 7th September, getting Britain’s biggest professional cycle race underway in front of the biggest possible audience.

Niall Sloane, ITV’s Director of Sport, said: “Following our extremely popular coverage of this year’s Tour de France, we’re delighted for the first time to bring ITV viewers live coverage of the first day of country’s major cycling event. The fact the rest of the event is on ITV4 complements the channel’s extensive cycling offer.”

Live daily coverage will then switch to ITV4 from Stage Two, Knowsley to Llandudno, onwards, with three hours of action being shown daily, while ITV4 will retain the popular one-hour highlights show each evening, with both programmes hosted by Ned Boulting.

Commenting on the announcement, Mick Bennett, Race Director for the Friends Life Tour of Britain said; “The addition of the ITV coverage for Stage One is a great boost for the race, our partners and of course the many hundreds of thousands of spectators who tune in to watch the race each day.

“We hope that being on ITV for the Liverpool stage will expose the race to new audiences, who will continue to tune in across the subsequent seven stages. With the route, and the line-up of teams and riders we will have on the start line in Liverpool, there is sure to be great action, in some fantastic locations, for ITV viewers to enjoy.”

Liverpool’s Assistant Mayor, Councillor Wendy Simon, said: “It is hugely exciting that the opening stage will be showcased on such a popular channel.

“The city always shines under the spotlight, and it’s a great opportunity for viewers across the country to be able to see how Liverpool excels when it comes to hosting major outdoor events.”

Full details of the ITV coverage of the Friends Life Tour of Britain are listed below:

Friends Life Tour of Britain, ITV Transmission times

Sunday 7th September

14:00 – 17:00, Stage One Liverpool, LIVE, ITV

21:00 – 22:00, Highlights, ITV4

 

Monday 8th September

13:00 – 16:00, Stage Two Knowsley to Llandudno, LIVE, ITV4

20:00 – 21:00, Highlights, ITV4

 

Tuesday 9th September

13:00 – 16:00, Stage Three, Newtown to the Tumble, LIVE, ITV4

22:00 – 23:00, Highlights, ITV4

 

Wednesday 10th September

13:00 – 16:00, Stage Four, Worcester to Bristol, LIVE, ITV4

20:00 – 21:00, Highlights, ITV4

 

Thursday 11th September

13:00 – 16:00, Stage Five, Exmouth to Exeter, LIVE, ITV4

20:00 – 21:00, Highlights, ITV4

 

Friday 12th September

13:00 – 16:00, Stage Six, Bath to Hemel Hempstead, LIVE, ITV4

20:00 – 21:00, Highlights, ITV4

 

Saturday 13th September

13:00 – 16:00, Stage Seven, Camberley to Brighton, LIVE, ITV4

20:00 – 21:00, Highlights, ITV4

 

Sunday 14th September

15:00 – 18:00, Stage Eight, London, LIVE, ITV4

21:00 – 22:00, Highlights, ITV4

 

Details of the worldwide distribution of the 2014 Friends Life Tour of Britain programming will be confirmed ahead of the Liverpool grand depart.