A campaign has been launched to tackle gambling-related harm, following a new study that revealed nearly one-third of adults living in Liverpool gamble annually, with 12% at risk of experiencing harm.
Liverpool City Council and Liverpool John Moores University are leading a cross-sector initiative to address the growing issue of gambling-related harms.
Gambling is often portrayed as a harmless activity, but for many, it can lead to serious consequences, including financial hardship, relationship breakdowns, poor mental and physical health, and in some cases, involvement in crime.
Addressing these harms is a priority, yet the understanding of who is most at risk, and the underlying drivers, has been limited by significant gaps in research and evidence.
In response, Liverpool City Council commissioned a landmark study to address this under-researched issue. This important work was undertaken in collaboration with academic experts at Liverpool John Moores University.
Drawing on data from several sources, including the invaluable Merseyside Violence and Community Safety (MerVCom) survey and insights from local residents, this research provides critical insights into the prevalence and impact of gambling harms across Liverpool. It helps to identify those most at risk and the key factors contributing to harm.
The findings are striking:
- Nearly 30% of adults in Liverpool reported gambling in the past year.
- Almost 12% are experiencing gambling-related harm, nearly double the national average for England.
- Approximately 25,000 adults in Liverpool have experienced household gambling as an adverse childhood experience.
Building on this study, Liverpool has launched an ongoing engagement process aimed at bringing together key stakeholders to co-develop a robust action plan to tackle gambling harm in the city. This includes a series of workshops and collaborative discussions focused on generating practical, evidence-informed strategies for change.
A recent workshop, led by Liverpool Public Health and hosted by LJMU, marked a major step forward. The event brought together experts and community voices, with contributions from organisations including the NHS, Merseyside Police, Gambling with Lives, and Beacon. The strong attendance and engagement on the day underlined the city’s commitment to confronting this issue head-on.
The development of an evidence-based action plan to reduce harm caused by gambling is now being prioritised, through sharing best practice, further workshops, and a commitment to collaboration and partnership working.
To read the full report, visit: Gambling-Related Harm Across Liverpool (LJMU)
Councillor Harry Doyle, Liverpool City Council’s Cabinet Member for Culture, Health and Wellbeing, said: “Gambling harm often goes unnoticed, yet its impact on individuals, families, and communities can be devastating. Too many people suffer in silence, facing financial hardship and serious mental health challenges.
“The research, carried out in partnership with Liverpool John Moores University, is a vital step in identifying those most at risk and ensuring they receive the right support.
“We are committed to continuing this work alongside our partners, taking proactive action to prevent harm and provide help where it’s needed most.”
Professor Matt Ashton Director of Public Health said: “This initiative reflects Liverpool’s dedication to protecting residents from the adverse effects of gambling, fostering a healthier and more resilient community.
“Stakeholders from various sectors will work together to refine strategies, implement policies, and ensure sustainable interventions that address gambling-related harms effectively.
“By combining research, public engagement, and cross-sector collaboration, the city is taking proactive steps towards mitigating the impact of gambling-related harms and promoting public well-being.”
