Liverpool’s Tourist Information Centre service set to be revamped

The Tourist Information Centre service (TIC) at Liverpool ONE is to continue operating while a review of the operating model is completed.

The aim is to create a fit for purpose offer that is supported by the private sector.

The TIC had its funding removed in 2019, but the budget option was not implemented.

However, following discussions, Liverpool City Council is closely working with Liverpool ONE to prevent the closure of the Tourist Information Centre while a review is carried out.

Councillor Harry Doyle, Cabinet Member for Culture and Visitor Economy, said: “As one of the most popular visitor destinations in the country it is vital we have a modern tourist information offer that enhances the experience of people coming to our city.

“We have been determined to find a positive way forward for the Tourist Information Service and I am grateful to Liverpool ONE for agreeing to work with us to develop a service that is supported by the private sector.

“This is an opportunity for us to rethink and revamp the service, with the private sector playing a more pivotal role in their activities and funding.

“I would like to thank the staff for their continued commitment during what has been a very uncertain period.”

Iain Finlayson, Estate Director at Liverpool ONE, said: “As a city region Liverpool welcomed as many as 66m visitors in a single year, spending a total of almost £5bn pre-pandemic.

“In building back towards these numbers it is imperative that we have a Tourist Information Centre presence in the city centre as part of an integrated visitor welcome strategy across the region.

“We are pleased to hear that Liverpool City Council are to reconsider any closure plans and look forward to discussing with them and the wider visitor economy potential long-term solutions with a view to the retention of the city’s Tourist Information Centre.”

Liverpool Waterfront