March madness for ACC Liverpool

ACC Liverpool is set to welcome 32,000 visitors to a variety of events, generating £4.6m in economic impact in just four days.

The venue is hosting six majorly diverse events over four days in March, ranging from a party political conference to a series of concerts, from a boxing match to a public exhibition.

The Green Party will come to ACC Liverpool for its spring conference for the first time, bringing 1500 delegates from March 5 – 9. The political party chose to hold its event in BT Convention Centre due to recent expansion and an upsurge in membership.

The entertainment programme during the same period kicks off with The Script who will perform in front of a sell-out audience of 10,000 in Echo Arena on March 5. Eighties legends Spandau Ballet take to the stage on the Saturday night followed by The X Factor Live Tour on the Sunday.

Around 3,500 sporting fans will watch world title fights during an action-packed night of Championship Boxing on the Friday.

Meanwhile Magic: The Gathering’s Grand Prix tournament will come to Liverpool for the first time. The event, a trading card game which has millions of global players, includes a three day exhibition in hall two of BT Convention Centre.

Bob Prattey, chief executive of ACC Liverpool, said: “While it isn’t unusual for us to host a series of simultaneous events, this particular period is especially diverse with a varied programme across the entire venue.

“It will be all hands on all decks for all our teams, from setting up a huge production such as The Script in the arena to welcoming Green Party delegates to the convention centre for the first time.

“The flexibility of our venue and our experienced staff means we are able to host a range of events and we look forward to welcoming tens of thousands of visitors during this period -all of whom will generate significant amounts of spend in the city – with many more highlights to follow as the year progresses.

“This wide-ranging programme bodes well for the opening of our new exhibition centre which, together with Echo Arena and BT Convention Centre, forms ACC Liverpool.”

The Liberal Democrats will return to the venue for their spring conference the following week. It will be the coalition government partner’s third visit to the city – in 2008 it held its spring conference in Liverpool, returning two years later in September 2010 for its main autumn gathering. Around 2,500 delegates will attend the three-day event which will generate a further £4.7m in economic impact for the city region.

Liverpool Waterfront