McDonald’s staff and councillors have joined forces with Keep Britain Tidy and Liverpool City Centre to clean up Liverpool docks.
The group embarked on the challenge to clean up the docks after the arrival of Cunard’s three Royal Ships over the bank holiday weekend where thousands of people visited the area as part of the 175th anniversary celebrations.
The ‘Love Where You Live’ event took place on Tuesday 26th May, with nearly 100 crew members from 27 McDonald’s restaurants taking part. The litter pick saw volunteers from restaurants from all over Merseyside and beyond including; Liverpool, The Wirral, Birkenhead, St Helen’s and Runcorn. The clean-up covered the front of Sefton Street, down to the waterfront and around the green areas where the crowds gathered. Over the course of the litter pick, which lasted four hours, translating to 348 man hours where 104 bags of litter were collected.
This event is just one of a number of McDonald’s clean-ups which have taken place across the UK as part of Keep Britain Tidy’s anti-littering campaign, ‘Love Where You Live’. The campaign and partnership is now in its fifth year and continues to encourage local communities to take action and work together to tackle litter in their area.
Since McDonald’s began supporting the ‘Love Where You Live’ campaign, over 1,000 events and activity days have been organised by restaurant staff in the UK, involving over 30,000 volunteers. In England specifically, 2014 saw 364 events take place with over 12,000 people taking part.
Councillor Steve Munby said, “I would like to thank all the McDonald’s staff who volunteered their time on Tuesday to litter pick and raise awareness of the negative effects of littering in our city. It is a great example of business in the city been proactive to support LCC in creating a cleaner, greener, safer Liverpool. It always a pleasure working with the McDonalds team and look forward to continue the relationship in the future”.
McDonald’s Business Manager Adam Kay said: “It was great to see everyone come together to take action against litter and I’d like to thank everyone involved for all their hard work. We as a business understand the important role we play in making the area a better place. Whilst in the first instance we are keen to actively discourage littering, community events like this one help make a big impact on the local area. When local businesses like mine and community members work together we are able to achieve so much more and this event is a perfect example of this.”
Aside from larger litter events such as these, McDonald’s restaurants undertake at least three litter patrols a day to collect litter that has been discarded, regardless of its origin. Crew members across the UK cover a total of 3,000 miles each week on litter patrols, which equates to 150,000 miles a year and the distance of five marathons each year per store.
In addition to the annual Keep Britain Tidy litter events and daily patrols, many restaurants have now begun to get involved in events such as painting walls and replanting trees and flowers that improve local community areas.