Naming rights for festival up for grabs

The lucrative naming rights to one of Liverpool’s most popular events will be secured by a north west firm in a lottery-style draw.

Dozens of local businesses that have supported the Mayoral 100 Club – set up to help fund the International Mersey River Festival from the 5-7- June – are in the running to win the title sponsorship of the event.

The Mayoral 100 Club is a business to business networking scheme, with firms paying £3,000 to become a member, and the money is invested into developing the event.

On Wednesday 25 March, Mayor Joe Anderson will play the role of draw master at a special eveningTown Hall event, picking out three winners at random.

The prizes are:

  1. Overall naming rights for the International Mersey River Festival, so it will be called “International Mersey River Festival in partnership with …”
  2. Sponsorship of the Music on the Waterfront stage, which will see a whole host of top-name acts take part in a free concert on the Pier Head throughout the River Festival
  3. The official partner of the education and community engagement programme, which aims to involve as many Liverpool residents as possible, young and old, before, during and after the event

Mayor Anderson said: “Culture and free cultural activities are hugely important to this city, and the International Mersey River Festival is certainly one of the most popular in our events calendar.

“Many of our events now have a major sponsor which is just fantastic but I wanted to devise something where smaller companies also had the chance to get involved and contribute to the growth and the life of the city

“Staging events is like rocket fuel to the city’s economy, because they support business and employment. We have a wonderful city and I want people to visit because it is a fact that they will come back again.

“In the current financial climate, we have to think differently about how we stage these events, as we can’t be solely responsible for funding everything.

“Establishing the Mayoral 100 Club was all about working with the private sector to retain and enhance the River Festival. This prize draw is an important landmark in the scheme and we know that the members all want the kudos of being associated with the event in all the promotional material.

“I want to thank each company, large and small, who have joined us on this exciting journey, and I’m looking forward to finding out who the three lucky businesses are, and I hope opportunities like this will encourage even more organisations to sign up to become members.”

Some of the organisations in line to scoop the prizes are Albert Dock Company, the Hilton, Merseyrail, TJ Morris Ltd, Stena Freight and Peel Ports.

For more information about the Mayoral 100 Club, visit For more information about the International Mersey River Festival visit of follow @lpoolwaterfront on Twitter.

Liverpool Waterfront