Liverpool ONE is the new location of the city’s Tourist Information Centre (TIC), which forms part of the official network of England-wide tourist offices recognised by Visit England.
The TIC is located in Liverpool ONE’s former information centre on Wall Street, which was reconfigured for its new role as the focal point for visitors to Liverpool City Region. The Liverpool ONE TIC will be staffed by experts from Liverpool City Council.
The Tourist Information Centre will act as a one stop shop for visitors, offering a host of services including, city and event information, tour and attractions tickets, city and shopping maps and a range of City of Liverpool merchandise.
Liverpool’s Cabinet Member for Culture andVisitor Economy, Councillor Harry Doyle, said: “Tourism has long played a key role in Liverpool City Region’s economy, with visitors from across the world seeking to enjoy the city’s unique atmosphere, heritage and range of facilities. Liverpool ONE is a vital part of the offer and attracts a huge amount of people, so it made sense to create a new Tourist Information Centre in the heart of the destination. While there is a lot of work to do to rebuild tourism in the region, we are in the perfect location with the right partner for us to begin that journey.”
Donna Howitt, Place Strategy Director at Liverpool ONE, added: “Throughout the pandemic, the city has worked together to ensure everyone thrives in the long-term. This new partnership with Liverpool City Council and Visit England is emblematic of that approach. We are delighted to be the new home of the Liverpool City Region Tourist Information Centre and proud to be playing a central role in welcoming back visitors to the city.”
The launch of the Liverpool ONE TIC coincides with the city region rebuilding its significant tourism economy, led by a new summer campaign, Get Away to it All, which is aimed at attracting visitors from a two-hour drive time.