Locally-based independent drinks manufacturer Halewood International are to be the title sponsor this year of Europe’s largest free music festival – Liverpool International Music Festival (LIMF).
Halewood International’s involvement in LIMF follows its sponsorship of the Grand National with its vast international audience.
The company wanted to be involved in a city-based event which has a wide and diverse appeal. LIMF Summer Jam – organised by Culture Liverpool – takes place at Sefton Park over the August Bank Holiday from 29-31 August and features headliners such as Basement Jaxx, Labrinth, Katy B, Naughty Boy, Laura Mvula and more with the free music event attracting tens of thousands of people.
As a global brand, available in over 25 countries, Red Square Vodka adds a significant new dimension to Liverpool International Music Festival. The support of Halewood will allow LIMF to continue to be accessible to everyone and will secure its position as the largest free music event in Europe.
Liverpool International Music Festival is a must for all music fans with a programme that is experimental but attainable, celebrating music and culture in Liverpool, in the UK and internationally.
Joe Anderson, Mayor of Liverpool said: “We are delighted to be working with the team at Halewood International who will be providing a great deal of support for LIMF 2015. Halewood International are a respected local company who were very keen to be involved in the music festival and it’s brilliant that the private sector see and understand the benefit that free events like this bring to residents and to the local economy. With support like this from Halewood we will be able to take the festival to the next level and ensure Liverpool’s global reputation for free outdoor and accessible events grows.”
Peter Eaton Snr., Deputy Chairman of Halewood International commented on the sponsorship:
“Halewood International are very pleased and excited about this new partnership with Liverpool International Music Festival. It’s a fantastic music event and as a local business is something we’re proud to be involved in. The partnership presents a perfect opportunity to kick off the new campaign for our Red Square Vodka brand and gives the people of Liverpool a fantastic experience whilst witnessing spectacular performances from globally renowned acts. We are looking forward to working closely with the team at LIMF and being part of a unique and fun experience for the music fans visiting this year’s event.”
Halewood International are a local company supporting a local event but with an international audience. Their signature brand Red Square Vodka is a quality grain vodka, seven times distilled, to create a pure smooth vodka that is ideal for mixing as a long drink or in simple cocktails. The activations will take place across key areas of the site and throughout the city at designated venues and will see Red Square signature cocktails prepared by an expert mixologist, flair bartending, relaxation and chill out areas plus sampling and competitions .There will also be festival activations for the other brands in Halewood International’s portfolio Lambrini and Crabbie’s Original Alcoholic Ginger Beer.
LIMF is an inherently different festival representing the latest chapter of an ever-evolving global music city. The programme will continue to cement Liverpool International Music Festival as the must-visit musical event of the summer.