Families in Liverpool are being invited to get active when Change4Life and Disney’s 10 Minute Shake Up roadshow comes to Williamson Square in Liverpool City Centre (15th Aug) and Liverpool International Music Festival at Sefton Park (30th Aug).
This summer, Change4Life has teamed up with Disney to inspire kids to get active with the launch of the new, exciting 10 Minute Shake Up campaign featuring some of their favourite Disney characters and stories.
Dr Sandra Davies, Director of Public Health for Liverpool City Council, said: “Levels of childhood obesity are unacceptably high in Liverpool with 4 in every 10 children in Year 6 being overweight or obese. We need to get children moving, being active is beneficial for a child’s physical, social and mental wellbeing. We know that being active can prevent lots of long term illnesses in future years including heart disease, diabetes, cancers.”
The 10 Minute Shake Up programme is great for introducing children to manageable, bite-size chunks of activity – and, best of all, it’s fun. With the summer holidays coming up, it’s ideal for parents and children to get active together.”
With a sprinkling of Disney magic, interactive activities and games for all ages, the 10 Minute Shake Up roadshow will encourage families to discover simple and fun ways to get moving during the summer holiday.
Children will be able to try out lots of new Disney-inspired games and activities including Frozen ‘Build a Summer Snowman’ relay, the ‘Stickball Blitz’ Big Hero 6 throwing game and a Toy Story ‘target strike’. All the activities will be housed in a Change4Life 10 Minute Shake Up Zone so kids and their families can team up and complete the games together. The activities are designed to inspire kids to have fun being active, and give parents and grandparents lots of great ideas to keep their kids busy over the summer holidays.
This year’s campaign is the second time Change4Life and Disney have teamed up, following the success of last year’s 10 Minute Shake Up campaign, which saw the nation’s kids get active for an extra 104 million minutes last summer. New this summer, there are lots of exciting 10 minute games and activities for kids to play as part of four Disney teams: Frozen, Big Hero 6, Monsters or Toy Story. Kids can then try to help their team win by doing as many Shake Ups as they can over the summer.
Ricky Wilson, lead singer of Kaiser Chiefs and TV personality (pictured), who’s supporting the campaign, said: “I haven’t always had the best understanding about the huge importance physical activity has on my own health and wider wellbeing, but since taking up a much more active lifestyle, the benefits that I’ve gained have been endless, it has helped with everything from singing to performing and even just getting out of bed or going to the shops.
“I’m supporting this summer’s Change4Life campaign, and have helped create my own 10 Minute Shake Up game to help these guys understand the joys of being active and to ask parents to encourage their kids to enjoy the many health and social advantages that come with doing the right amount of physical activity. I’m excited to see how it goes and just hope I can keep up with the kids.”