A new interactive exhibition charting the rise and influence of The Jam – one of the most important British bands of the last forty years – opens in Liverpool this summer.
About the Young Idea will be the most comprehensive exploration of the music, background, political and social impact of the band who were the voice of a generation.
Curated by frontman Paul Weller’s sister Nicky, Russell Reader and Den Davis, the exhibition will include many never before seen items from the private archives of the band, as well as a collection of some of the most impressive memorabilia the bands’ loyal fan base have collected over the years.
Thanks to a brand new free, user-friendly app developed by Stikit and VCode® technology, About the Young Idea takes music exhibitions to the next level. Visitors will be able to interact with exhibits using the app on their smart device to get extra exclusive content throughout the exhibition, and it also allows music lovers to store up to five of these show exhibits on their device to enjoy in their own time.
Following an acclaimed exhibition held at Somerset House last Summer, the curators are proud to bring their newly expanded and interactive showcase to Liverpool.
The exhibition is being staged in the Cunard Building, one of the iconic Three Graces on Liverpool’s waterfront,
and will be open to the public from Friday 1 July to Sunday 25 September.
This will be the last time it will be on view in the UK.
Tickets for the show will cost up to £9.50, with discounts at off-peak times, and are limited each day to ensure the best possible experience for audiences. They go on sale from 9am Friday 27 May from www.nicetimeinc.com
Nicky Weller said: “Last year at Somerset House we were taken aback at how the fans reacted to the exhibition.
“People from around the world got in contact saying that they wanted to see more, so we have spent the last year working on this show which is without doubt the most in depth look at the band there has been.”
Paul Weller said: “Liverpool was (and still is) always such a brilliant city for us to play in and it’s great that The Jam exhibition is moving there. I’m hoping everyone enjoys looking back over the good ole’ days!”
Bruce Foxton, Jam bassist, said: “Liverpool – a fantastic City for The Jam. We enjoyed being there, now enjoy the exhibition.”
Rick Buckler, the bands drummer added “It is fantastic news to hear that The Jam exhibition is being held in Liverpool we played some of our most enjoyable shows here, from Erics to The Liverpool Empire, great memories of great audiences.”
Den Davis added “We have made it as exciting as possible, so if you are an obsessive Jam fan or just a fan of musical culture then there is something in here we know you will love.”
Mayor of Liverpool, Joe Anderson, said: “When we were awarded UNESCO City of music status at the end of last year, we were clear that would mean not just celebrating this city’s incredible musical heritage and future, but also music and bands which have shaped music from across the world.
“The Jam are a perfect fit. Brilliant music with a fierce political undertone.
“It is a real honour that they have chosen Liverpool, and wonderful we are able to host them in the Cunard building as we continue to grow the brilliant musical offer across the city.”
Chief Executive of Liverpool Vision, Max Steinberg, said: “It’s great not just to have this brilliant show here in Liverpool, but also to have our UNESCO City of Music brand be part of the exhibition as it tours, ensuring a global audience gets to see that Liverpool is leading the way in innovative cultural investment.”