Become flushed with success on Waterloo Place

Last updated:

Are you a new business owner? Do you have a unique product to sell? Do you want to reach new customers in a city-centre location? If so, Liverpool City Council wants to hear from you!

A new pitch for street traders has become available at Waterloo Place (on Hanover Street at the bottom of Bold Street) and the council is now taking applications. The area was re-designated as a Consent Street, from a Licence Street, at the street licensing committee in July meaning that more people will be able to trade from the pitch. Consents will be available for periods of up to 30 days.

In particular, the council’s licensing team wants to encourage traders with more unusual products to sell, including food, which are not available from high-street shops and are not sold by any other street trader in the city.

Before applying, potential applicants are asked to carefully read the dedicated guidance for Waterloo Place on Liverpool City Council’s website – www.liverpool.gov.uk/streettrading . It is free to make an application with fees only being paid if a trader is successful.

Trading times for the pitch are from 8am-6pm.

Please note: the Waterloo Place pitch is on the Hanover Street footpath not on the paved area in front of the former Lyceum Post Office building.

Cllr Richard McLinden, chair of the council’s street trading committee, said: “We’re very pleased to be able to offer this pitch on Waterloo Place to up-and-coming businesses and traders. We’re expecting there to be a lot of interest and I know that the licensing team can’t wait to see the kinds of businesses that want to take up this offer.

“Bold Street is a really distinctive area of the city centre with a character all of its own. The independent businesses there set it apart from the traditional high-street offering and to have a variety of traders throughout the year at the bottom of the street will just add to this bustling area’s appeal.

“We’re hopeful that our first trader will be on the pitch next month and although we are taking applications until the 31 March 2020, I would encourage people to apply as soon as possible– but please read the guidance carefully before you apply.”