News · 24 October 2023
BLOG – United by Music: cultural mega-events and global relations
What role do mega-events like Eurovision and EuroFestival play in promoting cultural exchange and shared values? Christine Wilson, British Council’s Director of Research and Insight, writes about the impact of cultural mega-events on global cultural relations and soft power. On Thursday 26 October 2023, Liverpool gears up for ‘Liverpool Calling: and the results are in’


























