Liverpool has proudly taken part in the official launch of UEFA EURO 2028, joining cities across the UK and Ireland in celebrating the beginning of the countdown to the biggest UEFA European Championship ever staged.
Leader of Liverpool City Council, Councillor Liam Robinson and Councillor Mike Wharton, as Deputy Mayor of the Combined Authority, represented the city and region at the official UEFA launch event at 20.28 in London.
Colin Chong, Everton FC’s Chief Real Estate and Regeneration Officer, was also at the launch which revealed that Liverpool will host five matches at the Everton Stadium on the city’s waterfront in June 2028.
The four group stage matches and one round of 16 fixture will be held on:
- Sunday, 11 June
- Wednesday, 14 June
- Saturday, 17 June
- Tuesday, 20 June
- Saturday, 24 June
The kick-off times will be announced following the team draw in December 2027.
To mark the countdown, the city’s official tournament logo could be seen emblazoned on historic landmarks such as the Cunard Building and the Royal Albert Dock and across screens throughout the city.
Liverpool’s logo features the iconic Royal Liverpool Building. Built in 1911 it is known for its distinctive 5.5m Liver Birds perched atop its towers which watch over the inhabitants of the city and all those who arrive by sea.
Everton Stadium’s UEFA EURO 2028 logo was showcased throughout its new stadium, kickstarting the excitement that is going to build over the next 3 years.
The five matches at Everton Stadium are expected to deliver a multi-million pound economic boost to the region.
A record 24 nations will compete in the tournament, between 9 June and 9 July, and organisers are promising an unforgettable festival of football for the fans, with more than three million match tickets available for supporters – in matches held across England, Scotland, Wales and Ireland.
Under the theme ‘We Speak Football’, the tournament brand celebrates the fans who express the universal language of football and their love of the game through the famous cheers, chants and sounds that ring around stadia every week.
UEFA EURO 2028 UK & Ireland will also see the largest-ever community programme for the tournament. Social impact plans will be delivered by local stakeholders in each Host Nation to harness the power of sport and culture, bring communities together and inspire positive change.
These plans will ensure UEFA EURO 2028 is celebrated in hundreds of communities, placing the spotlight on football inclusivity, volunteers and community heroes. The community programme will also use the tournament as a catalyst to grow a more diverse and sustainable game, build belonging, boost pride and promote positive behaviours at all levels of football.
Councillor Liam Robinson, Leader of Liverpool City Council, said: “Everton’s new Stadium is already helping to boost Liverpool’s profile nationally and internationally. Hosting UEFA EURO 2028 matches here will further cement our reputation as a city that delivers world-class events and unforgettable experiences for fans and visitors alike.
“We are working on building an event of excellence and inspiration, a welcoming, safe and sustainable UEFA EURO that enhances football development and creates lasting community benefits far beyond the pitch. The countdown is truly on now to what will be an unforgettable summer of football.”
Mayor of the Liverpool City Region, Steve Rotheram, said: “Being part of another major international sporting event is a huge honour for our region and one we are immensely proud to be part of. UEFA EURO 2028 is not just about football – it’s about showcasing our world-class hospitality, culture and community spirit on a global stage. We’ve proven time and again that we can deliver unforgettable experiences, and I’m confident we’ll do it again in 2028.
“We’re ready to deliver the best-ever EURO in 2028. It will be a festival of everything we love about the game – its passion, inclusivity and ability to bring people together.”
Angus Kinnear, Chief Executive Officer of Everton Football Club said: “This is a proud moment for Everton and for our new waterfront home. Our stadium was designed to host the biggest moments in sport, and to see it formally part of the venue schedule for UEFA EURO 2028 is a landmark in the Club’s history.
“The tournament will showcase the best of our city and our new stadium to millions of people around the world. It will also deliver a significant economic boost for Liverpool City Region, bringing new visitors, new spend and new profile to the waterfront and the wider economy. We look forward to working closely with UEFA, UK & Ireland 2028, the city region and our partners to deliver an unforgettable experience for supporters and for football.”
