BT has announced its title sponsorship of a brand new mass participation running event, the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon, staged by Competitor Group Inc.
The inaugural event, a celebration of Liverpool’s character and heritage along a unique and unforgettable course, will be held on May 25, 2014 for an expected 8,000 runners of all standards.
The course itself is a scenic tour of the city, starting and finishing at the iconic waterfront and passing many famous landmarks along the way – from hallowed sports grounds like Everton FC and Liverpool FC to legendary music venues like The Cavern, and the largest collection of museums and galleries in the UK outside of London.
To keep runners inspired along the route, there will be live bands and DJs playing everything from alternative to classic rock, punk, funk and blues along every mile of the course. At the finish line, runners and spectators will be treated to a main stage festival starring local acts.
Suzi Williams, BT Group marketing and brand director, said: “At BT, we understand Liverpool’s two great passions – sport and music – and the BT Rock ‘n’ Roll Liverpool Marathon is the ideal way to celebrate both. It’s set to be a fantastic day for locals and visitors alike, whether they’re competing or just soaking up the great atmosphere across the city.”
Josh Furlow, executive vice president of global events at Competitor Group, said: “We are excited to welcome BT as the title partner of the inaugural Rock ‘n’ Roll Liverpool Marathon, which provides a unique, world-class running event and rock concert all-in-one. We look forward to working closely with BT, Liverpool City Council and the local running community to organise a city-wide festival weekend celebrating music and sport.”
As well as supporting the BT Rock ‘n’ Roll Marathon in Liverpool this May, BT is the title sponsor of the BT Great CityGames in Manchester on May 17, 2014 which will bring some of the world’s best athletes to the city centre. BT is also an official partner of the International Festival for Business, which is taking place in Liverpool this June and July.
About The BT Rock ‘n’ Roll Liverpool Marathon & ½ Marathon
A Competitor Group event, the inaugural BT Rock ‘n’ Roll Liverpool Marathon & ½ Marathon is expected to welcome 8,000 participants on May 25, 2014. Both the marathon and half-marathon offer scenic courses that start and finish along the waterfront, featuring scenic views of the stunning docks, rich architecture, spectacular museums and historic commercial districts along the course. Live bands and entertainment are staged approximately every mile along the 13.1-mile and 26.2-mile courses. Event weekend concludes with a finish line celebration and post race concert.
The Liverpool race is part of an international series of entertainment themed marathons and half-marathons, which revolutionized the running industry in 1998 by infusing the race course with live bands, cheer teams and entertaining water stations. Over the 17-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised nearly $300 million through the events for a variety of worthy causes. For more information about the BT Rock ‘n’ Roll Liverpool Marathon or to register for the event, visit uk.competitor.com/liverpool or follow @RnRLiverpool on Twitter.