Liverpool City Council’s Road Safety Team is calling on creative young minds across the region to help name four brand-new road safety characters.
The figures will feature across a variety of educational resources distributed to schools city-wide to teach children vital skills for staying safe on and around the streets.
The ‘name a character’ competition is open to all children aged 4 to 16 living in or around Liverpool.
The four characters, who Liverpool school children helped style, aim to be reflective of the children in our city.
Each character will have their own characteristics, while supporting and delivering key safety messages.
Although the characters will have a primary form of travelling such as a car passenger, walking or wheeling, they will also be shown in other situations. This ensures they are reflective of the various ways children can travel to and from school and their hobbies.
They will feature heavily in upcoming interactive road safety campaigns and materials, such as leaflets, booklets, banners, lesson materials, and other resources.
The materials will be available to teachers, parents, care givers and youth leaders.
The initiative aims to engage young people directly in safety awareness, turning essential life lessons into a collaborative city project.
How to enter
Anyone who would like to enter can choose to submit a name for just their favourite character or provide a name for all four.
Every entry must include the suggested name alongside a short explanation of why it was chosen.
Entry forms can be collected directly from schools, local libraries, or requested via email at road.safety@liverpool.gov.uk.
The closing date for all entries is Wednesday 4 November
Prizes
Prizes will be awarded to the four winning entries, with a wealth of runner-up prizes also up for grabs. A prize giving event will be held at Liverpool Town Hall on Monday 30 November 2026 at 10am.
Councillor Dan Barrington, Cabinet Member for Transport and Connectivity, said: “We want our road safety education to really resonate with young people, and who better to help us build these campaigns than the children themselves?
“I know that our young people are incredibly creative, and I can’t wait to see the imaginative names they come up with for our new characters. This competition is a fantastic, fun way to get people talking about road safety together.”
